Dry Dog Food for All Life Stages 20% PROTEIN + 10% FAT
For every age, every day – True Blue Essentials.
From the playful new pup to your oldest and most loyal friend, True Blue Essentials delivers complete and balanced nutrition for all life stages. It’s a no-fuss feed packed with the right nutrients to support growth, energy, and long-term wellbeing. Whether you’re raising a farm pup, walking the family dog in town, or fueling a hard-working mate, Essentials makes it simple to give them the best — every single day.
We keep it simple — giving your dog exactly what they need, nothing they don’t.
Whether it’s a farm pup in the Waikato, a loyal family dog in the city, a pig hunting mate in the bush, or a hard-working dog in the cold South Island, True Blue Essentials is a no-fuss, complete and balanced feed for dogs of all life stages. Packed with the right nutrients, it supports health, energy, and wellbeing every single day.
Why choose True Blue Essentials?
Bright Eyes
Essential vitamins and minerals to support overall health and wellbeing.
Healthy Skin & Coat
Omega-6 fatty acids help keep coats shiny and skin in top condition.
Strong Bones & Clean Teeth
Calcium for strong bones and teeth, supporting active dogs from pups to old mates.
Firm Stools
A well-balanced recipe for good digestion and easy clean-up.
No Nasties
No artificial colours, flavours, or preservatives — just honest, clean feeding.